Nikhil G. ©

Post Production Lead

NIKHIL

Nikhil Gupta

AI & D2C Video

GUPTA

New Delhi, India -

Showreel · 0:40
5+ yrs in post / 4 D2C brands / ~50 videos a month / Brand POC — Dr. Sheth's / Hindi · English · Hinglish/

/ Portfolio Projects

Across Formats & Frames

Brand films need rhythm, restraint and a visual language that can hold from the first frame to the last. This selection covers films built around product stories, brand worlds and campaign ideas. From pacing and transitions to colour and final finishing, the focus is on making the film feel like one complete piece.

/ Selected Case Studies

A Closer Look at the Work.

Case 01

Dr. Sheth's

Dr. Sheth's is the brand I've worked on most - from brief to final cutdown. The challenge was to build a visual system that could keep working across launches, formats and a growing library of content.

  • 100+ performance ads
  • 6 brand films
The brief
A dermatologist-led skincare brand has a lot to communicate, without making the content feel clinical. Each launch needed a film that could make the product easy to understand while still feeling like a beauty brand.
What I did
I built a master visual language for each range and derived the rest from it. Brand films, vertical D2C cuts, offer versions and motion pieces shared the same grade, typography and visual logic. Instead of reinventing every asset, the system made it possible to scale the work while keeping the brand recognisable across every version.

Case 02

FIKN Elixir

An 84-second film created entirely with AI for FIKN Elixir's first launch. There was no shoot, no physical location and no product on set. The challenge was to create radically different worlds, and make every one of them feel like it belonged to the same film.

  • 84 second film
  • Fully AI-generated
  • 5 distinct worlds
The brief
Create a fragrance film entirely through AI, driven by mood and visual storytelling rather than a traditional product shoot. The final film needed to feel intentional and cohesive, rather than like a collection of unrelated AI shots.
What I did
I locked the visual language before generating the film - monochrome imagery with a single red accent, consistent contrast and a controlled look. Stills came first to establish composition and lighting. Frames were then animated, composited and graded together. The result was a film where a knight sequence, sculpture, desert, ocean & product macro could exist in the same visual world.
Have a Brief? Send It My Way!I'm open to post-production and senior production roles, as well as freelance AI production work - whether that's joining a team or working together on a project.nikhilg472@gmail.comDownload CV

/ Tools and Software

My Post-Production Toolkit

The software changes. The thinking doesn't.

I work across editing, motion, colour, 3D and AI - using different tools at different stages of the process, depending on what the project needs.

Craft

  • Premiere Pro
  • After Effects
  • DaVinci Resolve
  • Blender
  • Photoshop
  • Illustrator

AI & automation

  • Kling
  • Veo
  • Runway
  • Higgsfield
  • Magnific
  • ElevenLabs
  • Claude
  • Python

/ Career

Work Experience

  • Post Production Lead

    Honasa Consumer Limited — Gurugram

    Feb 2024 — Present

  • Video Editor & Motion Graphics Artist

    Asort.com (N/R Ventures) — Gurugram

    Oct 2022 — Feb 2024

  • Graphic Designer & Video Editor

    Geetanjali Homestate Pvt. Ltd.

    Dec 2021 — Sep 2022

  • Video Editor

    Avishkaar — Freelance

    Mar 2022 — Jul 2022

  • Graphic Designer

    Freelance & internship — 4 roles

    Sep 2021 — Jun 2022

    • JK Digital Marketing Agency

      Freelance

      Jan 2022 — Jun 2022

    • Kubo Architecture

      Internship

      Apr 2022

    • Graphic Daddy

      Freelance

      Mar 2022 — Apr 2022

    • Fotografik Enterprises Pvt. Ltd.

      Full-time

      Sep 2021 — Dec 2021

/ Services, Skills, Abilities

The Craft Behind the Content.

  • 01. Campaign Production

    From one master to everything around it!

    I take a master idea through its different formats, cutdowns and versions - working with brand teams, editors and motion designers to maintain consistency while adapting it for platform & target audience. The goal is simple: any campaign should feel like the same campaign, wherever it shows up.

    • Premiere Pro, After Effects, DaVinci Resolve
    • 16:9, 9:16 and 1:1 masters
    • Cutdowns and localised versions
    • VO direction in Hindi, English and Hinglish
    • Editors and motion designers coordinated
    • QC pass before every delivery

  • 02. Generative AI

    And the production process behind it!

    I use AI across ideation, stills, motion, product films and CGI. But generating a shot isn't the tricky part, it's making twenty different shots feel like they belong together. My approach is to lock the look, composition & lighting first, then build the motion and final edit around those visuals.

    • Stills first, to lock composition and lighting
    • Motion generated only from approved frames
    • Composited and graded to match the live footage
    • Prompt structures versioned per brand
    • Generated product film and CGI
    • Nothing ships until I have watched it end to end

  • 03. The Details Matter

    From the first frame to the final export!

    This is where good work becomes polished work. From colour and product accuracy to typography, safe areas and final exports, I build reusable systems to ensure that the fiftieth asset follows the same visual rules as the first one.

    • 18-LUT campaign grade library, built in Python / OpenColorIO
    • Blender for product renders and 3D elements
    • Skin tone and product colour accuracy
    • Reusable After Effects template systems
    • Scopes and broadcast-safe checks
    • ProRes and DNxHD finishing

/ About Me

More Than What's on the Timeline

Over the years, my role has moved from hands-on editing and design to owning post-production across brands, campaigns and teams. Each step has added something different - editing, motion, finishing, production, coordination and building AI-led workflows.

Today, I'm a post-production lead working across D2C video, brand films, motion and Generative AI content. From shaping a single film to building the system behind 50, I work across editing, finishing, versioning and production to get ideas from brief to screen.

/ Recognition

Awards and Recognition

  • 01

    Employee of the Month

    Honasa Consumer Limited

    Campaign delivery & post-production quality

  • 02

    Employee of the Month (×2)

    N/R Ventures (Asort.com)

    Quality delivery within limited timeframes

  • 03

    Quality Delivery Award

    Geetanjali Homestate Pvt. Ltd.

    Meeting project specifications on schedule

Brands I've worked on

  • Mamaearth
  • The Derma Co.
  • Aqualogica
  • Dr. Sheth's
  • BBlunt
  • vivo
  • Avishkaar
  • Asort

I work with brand teams, editors and motion designers — turning one master cut into every version a campaign actually needs.